Web analytics

Web analytics:

With easier access to the internet, evolving technologies and proliferation of digital data, consumers today are more knowledgeable and connected; they can compare products and services, review feedback, post views and even connect with other users about the quality of the products and services. They always search for options to avail high-quality products and services at the lowest price point. Companies that provide online services are in a continuous competition with each other to keep their existing customers and acquire new ones, leading more focus on accumulating online and offline data to understand customer’s digital journey, their needs and expectations for better-personalized services.

Worldpag’s client-centric approach and deep domain expertise enable you to generate value through our customized analytics solutions. We provide web analytics services across a broad range of industries. Our web analytics services can help you understand your customer’s digital journey, their needs and preferences and create a unique personalized experience, leading to an increase in conversion rate, profits, customer satisfaction and loyalty.

Our Offerings:

Website Reporting Suite: Our reporting suite can help you gain deeper insights into how your visitors are interacting with your website. We have extensive experience in developing a wide variety of reports, namely Traffic Reports, Visitor Reports, Navigation Reports, Referrers Reports, Campaign Reports, Multivariate (A/B) reports, Performance Reports and many more.

Real Time Segmentation: We analyze both web log and CRM data and use advanced analytics techniques such Clustering, Decision Tress, CHAID, CART and divide visitors into different segments viz. “unique visitor”, “repeat visitors”, “mobile visitors” etc., which can help you understand your visitors and patterns in their behavior.

Personalization and Real Time Targeting: We analyze visitors’ web journey data as well as CRM data and use supervised and unsupervised techniques such as Naïve Bayes Algorithm, Neural Networks, Support Vector Machines, N-Gram etc. which can help you segment visitors by geographic location, past purchase patterns and searches, social profile, characteristics and many more, and tries to match a visitor’s journey who has just landed in your website to a journey based on predefined segments. Once there is a perfect or near-perfect match with the visitor’s real-time web activity, personalized messages, product recommendations, promotions and contents are triggered in real time.

SEO, PPC and SEM offerings: We can help you optimized page ranks and increased traffic to your website through our SEO, PPC and SEM service offerings, which include Keyword Analysis, Website Optimization, Code Optimization, Site Development, and PPC campaigns.

Social Media analytics: We analyze structured, semi-structured and unstructured data from different sources such as social media, online posts, survey responses, emails etc. and help you extract valuable insights, sentiments, and hidden patterns. We use NLP, statistical and machine learning techniques, and segregate consumer conversations about your or your competitor’s brand, products, and services around positive, negative, and neutral sentiments, which help you identify the root cause of emerging issues.