Travel And Hospitality
We know the travel and hospitality industry is constantly evolving. Significant challenges such as high operational costs, emerging multi-channel touch points, increased adoption of digital commerce and smart devices, changing consumer behavior, demand for personalized services and pricing, and inconsistent information management (e.g. price parity, room availability) in distribution channels coupled with the proliferation of social media platforms that connects consumers who share views and give recommendations, influence customer conversation and retention rates and the revenue of the business.
To help businesses successfully overcome these challenges, our service experts provide analytics solutions for all the segments of the travel and hospitality industry, namely Airlines, Car Rental Companies, Online Travel Agencies, Hotels, Restaurants, Resorts, Cruise Lines and Casinos. Our travel and hospitality analytics services can help you understand your customer’s decision-making process, their needs, preferences, price sensitivity, buying habits and attrition behaviors and create a unique personalized experience, leading to an increase in conversion rate, profits, customer satisfaction and loyalty.
Our consultants work with you to deliver next generation customer experience, At World Pag, we analyze both structured and unstructured data using advanced analytics techniques and help you grow your customer base, engaging and retaining loyal and repeat customers through personalized services such as special offers and discounts, value added services etc. We help you to analyze product or service usage, customer issues, resolutions and other important customer based metrics that drives business innovation, reduce cost, and increase revenue in the hospitality business.
Our analytics experts provide a complete study and exploration of web analytics to help you improve client acquisitions and retention. We analyze both web log and CRM data and use advanced analytics techniques such as Clustering, Decision Trees, CHAID, CART and divide visitors into different segments such as “unique visitor”, “repeat visitors” ,”mobile visitors” etc., which can help you understand your visitors and patterns in their behavior.
Pricing Optimization Analytics
Do you need insights into customer response to various pricing points based on reliable models? Our service experts help businesses analyze historic transaction data, customer data, competitors’ rate data macro-economic data etc. and use advanced analytics techniques such as Time Series Models, Logistic Regression etc. to forecast demand by different segments (such as Flight Route, Time etc.) and help you develop a pricing model based on forecasted demand. We can also help you build propensity-based simulators to predict consumers’ response tendency towards different price points and the impact of seasonal changes.
Social Media Analytics
Social media platforms, tools and social media metrics reveal the strong connection between customer preferences and feedback about a business. At World Pag, our service experts help travel and hospitality organizations aggregate social media data based on online interactions across different platforms. We carefully analyze structured, semi-structured and unstructured data from different sources such as social media, online posts, survey responses, emails etc. and help you extract valuable insights, sentiments, and hidden patterns. We use NLP, statistical, machine learning techniques and segregate consumer conversations about your or your competitor’s brand, products, and services around positive, negative, and neutral sentiments, which help you identify the primary cause of emerging issues. We can also help you with identifying and profiling online influencers, measure their impact for travel and hospitality categories (e.g. Airline, Car Rental, Hotel etc.), and build strategies to engage top influencers.
The proliferation of data will continue to affect modern business practices and SMEs need to adopt innovative, technology driven methods to effectively capture and process data at every stage in the organization’s operational process. At World Pag, our consultants help you to define your data management strategy, identify process gaps, outline data governance policies, consolidate your data sources, data back up procedures, implement intelligent data management systems that incorporates your business channels, workflow and generate useful intelligence for management to guide them in the decision making process.
We provide specialized, data driven customer relationship oriented solutions that helps SMEs gather customer information and analyze it to create value by differentiation and generate effective customer insights that leads to profitability. Our experts pay special attention to your industry, size and targets to provide the right services and solutions that would help you create and promote personalized services and products for customers and enhance your marketing strategies. We help you gather and analyze key information such as customer location, purchase history, interaction with your service channels, and other metrics to obtain important insight about the customer’s current needs and forecast future requirements.