The digital commerce market has enjoyed a significant boost from technological innovations and steady increase in amount of companies willing to offer high-value services and products. This infers that companies need to reach, convert and retain customer using new and innovative strategies based on consumer needs and preferences. At WorldPag, our team of highly skilled analytics consultants is at the forefront of creating insights and generating value through our customized analytics solutions. Our e-commerce analytics services can help you understand your online customer’s decision-making process, their needs, preferences and sentiments across products and services and create a unique personalized experience, leading to an increase in conversion rate, profits, customer satisfaction and loyalty.
Web Analytics Services
Our web analytics experts help you to understand the behavior of consumers and visitors utilizing your web platforms. We analyze the visitor’s web journey data as well as CRM data and use supervised and unsupervised techniques such as Naïve Bayes Algorithm, Neural Networks, Support Vector Machines, N-Gram etc., which can help you segment visitors by geographic location, past purchase patterns and searches, social profile, characteristics and many more, and tries to match a visitor’s journey who has just landed in your website to a journey based on predefined segments. Our output helps you to deliver the appropriate personalized messages, product recommendations, promotions and contents to the right consumer.
Talk to our consultants at WorldPag on how we can use our advanced analytical skills to analyze both structured and unstructured data sets using advanced analytics techniques and help you acquire new customers, retain existing ones, and improve the lifetime value of your customers. We can help you minimize churn rate, reduce costs, and optimize your customer experience
Social Media Analytics
We are the recommended organization for meticulous analysis of structured, semi-structured and unstructured data from different sources such as social media, online posts, survey responses, emails etc. and help businesses extract valuable insights, sentiments, and hidden patterns. At World Pag, our consultants use NLP, statistical, machine learning techniques and segregate consumer conversations about your or your competitor’s brand, products, and services around positive, negative, and neutral sentiments, which help you identify the root cause of emerging issues.